Sterlabs.

Sterlabs Racing

Racing across the US and Latin America.

Sterlabs Racing competes in the TransAm Series and in endurance racing across the US and Latin America, including the 6 Hours of Bogotá, the 24 Hours of Mexico City, and WRL. We also run club events with NASA.

TransAm SeriesGT class, national stage
EnduranceBogotá, Mexico City, and WRL
Club racingNASA events in the US

Where we race

A full season, on track and abroad.

From the TransAm Series to international endurance races, partners get seen on national and international stages. The #28 runs our TransAm and club races; endurance events are typically run in a separate car, with similar branding opportunities.

  • TransAm SeriesGT class racing on the national stage.
  • WRLWorld Racing League endurance races in the US.
  • 6 Hours of BogotáInternational endurance race in Colombia.
  • 24 Hours of Mexico CityRound-the-clock endurance race in Mexico.
  • NASANational Auto Sport Association club racing in the US.

Partner marketing

Put your brand on the grid.

Racing gives a brand something most advertising can't: a story, a season of content, and a reason to invite people somewhere memorable. We build each partnership around what you want to get out of it.

  • Car brandingPlacement on the #28 and on our endurance cars.
  • Team apparel and merchYour brand on crew gear, team shirts, and merchandise sold in our shop.
  • ContentPhoto and video from race weekends for your own channels.
  • HospitalityPaddock access and trackside hosting for your clients and staff.
  • Technology partnersCo-marketing for products we use on the car and in our consulting work.

Current partners

LGR
R.E.L.M. Services
8Twelve
Vandal
Quasar Data Center
Martin Consulting
Discuss a partnership

Activations

Custom activations, built with your marketing team.

We work in conjunction with your marketing department to design experiences around your goals, your audience, and your brand. Every activation is built from scratch, not picked from a package.

Brand activations

Your brand at the track

Promotions and experiences at race weekends that put your brand in front of the right people.

  • On-site displays and product showcases
  • Client and VIP experiences in the paddock
  • Driver appearances and meet-and-greets
  • Content campaigns built around race day
Team building

Race a racing driver

Bring your team to the kart track for a day of real competition, with coaching, timed sessions, and a chance to go wheel to wheel with a racing driver.

  • Kart track events for teams of any size
  • Driver briefing and on-track coaching
  • Timed heats, a final, and a podium
  • Great for offsites, client events, and sales incentives
Plan an activation

Driving coaching

Get faster, and stay safe doing it.

One-on-one coaching for track-day and club drivers. We use in-car instruction and your own data to show exactly where the time is.

Our experience

Coached IMSA drivers trackside
Race engineered for WRL and IMSA teams
  • In-car coachingRight-seat instruction during your sessions.
  • Data and video reviewLap-by-lap breakdown between sessions, with clear next steps.
  • First track dayPrep for HPDE events, from car checks to what to expect on the day.
  • Car setupPractical advice on tires, brakes, and alignment for your car.
Book a session